The Exit Readiness Score
Where do you actually stand?
Fifteen questions. About ten minutes. No offer required. You’ll come out the other side with a personal radar across the five dimensions of an exit — and a candid read on where the work is.
The score is yours. We don’t publish it, and nobody else sees it unless you ask us to look at it with you. If you want to revisit it in six months, you can.
What the five dimensions measure.
01 — Economic Value Add
The clarity and structure of the number itself: valuation, earn-outs, tax posture, and what actually lands.
02 — Team Value Add
How the people who built the company are protected — and how honest you’re being with them about what’s coming.
03 — Spiritual Value Add
Eternal weight, credited to C12’s Tri-Value Model. The deal measured against your calling.
04 — Partnership Health
A precondition. Whether you and your co-owners can survive the deal you’re about to negotiate.
05 — Identity Readiness
A precondition. Who you are once the company is no longer the answer to that question.
If there’s an offer on the table
Deal Discernment
Deal Discernment goes thirty questions further into the deal itself, and it was built for two or more — you and your partners each answer separately, and the report shows you where your answers diverge. In my experience, those points of divergence are the conversation. Everything else is paperwork.
It’s issued alongside a guided conversation rather than taken on your own. Start with the Exit Readiness Score above, and you’ll be given a way to ask.